Privacy policy

Effective Date: 1 April 2015

We are committed to protecting the privacy of internet users and security of the data we collect. We  ensure the compliance with the European Union privacy laws for all companies belonging to Gemius Group. We also place special value on the creation of own active privacy policies and on the participation in global changes of privacy laws. Below you can find main rules that we follow. Please, see also links on this site to learn more.


We are committed to being responsible controller of the personal data that we process. We use tools and methods to protect internet user anonymity in our researches.


We offer clear and meaningful choice when internet users are making decisions about use of their personal data.


Confidentiality, integrity, and availability (CIA) is a model which guides our policies for information security. Confidentiality limits access to information, integrity assures that the information is trustworthy, and availability is a guarantee of access to the information by authorized people.


We process only the data necessary for specified, legal purposes.


We implement privacy protection in the development of our researches in such a way that the data processing ensure the protection of the privacy of the internet users.


We find it extremely important to conduct our business according to both local and global considerations and requirements. Sometimes, because of the specific law requirements in different countries, some of our policies may differ from the documents available on this site. In order to receive a binding policy in your country, please contact us.


Gemius Group is an international research agency, the leader and forerunner in the field of research of the internet and on the internet in Europe and in the Middle East. Originating in Poland, Gemius has expanded across the EMEA region and is now currently operating on thirty markets.

Gemius Group includes Gemius headquarter where we collect the data, analyze it and develop our researches. Gemius Group has also its local offices in many countries, in particular the daughter companies, where Gemius’ specialists support our clients in local languages and adjust our researches to local markets’ needs.


When you visit our Site, we automatically receive information. This includes information about your IP address, operating system, details about the browser, screen resolution, information collected through cookies and other technologies, the date and time of your visit, and the web page you have visited immediately prior to visiting our Site.


We use the information for our business purposes, such as data analysis, developing our Site, improving our researches, identifying usage trends and determining the effectiveness of our communication. When you browse our Site, in most cases you are recognized by technologies we use (see “What technologies we use to collect the information” part below). If you go to the our Client’s website and you still agree on the use of cookies and other technologies, we may to further recognize you (see “Privacy Notice for Publishers using our researches”).


Gemius’ headquarter, is responsible for the information management. However, we may disclose your information to other members of the Gemius Group for the purposes described in this Privacy Policy or to our subcontractors. This companies may be provided with access to your information only when it is needed to perform their functions on our behalf.

In addition, we may provide this information to third parties when disclosure is required by law or when necessary or desirable to exercise or preserve our legal rights, or to take action regarding potentially illegal activities. If all or part of our company is sold, merged or otherwise transferred to another entity, your information, whether personally identifiable or not, may be transferred as a part of that transaction.


We use cookies and other technologies like local storage, to gather statistical information to help understand what do you find interesting and useful on our website.

You can control cookies and other technologies through your browser’s settings. However any alterations to these settings may affect the functionality of our website. For information about how to assert that we don’t collect the information about you, please see our “Cookie policy”.


Wherever we hold the data, we apply the terms of this Policy and any applicable law. Gemius has implemented certain security measures to help protect the security and confidentiality of information while they are in our control.

We inform our employees about our policies and procedures regarding confidentiality, security and privacy, and we emphasize the importance of complying with these rules. Our security procedures are consistent with generally accepted personal data protection principles.

We limit access to your information to authorized employees who  need to come into contact with that information in order to fulfill their job duties. All of them are bound by this privacy policy and by Best Practices for Personal Data Handling binding Gemius Group. Access or use of information for any purpose other than those explained in this privacy policy will not be authorized.


We store the information for as long as needed for the purposes laid down in this Policy, unless a longer retention period is required or allowed by law.


You can control whether or not our technologies are used, but please, be aware that preventing them may stop us and our Client’s from offering you some services.

If you want to reset your Advertising ID and exercise your right to be forgotten, regarding your online behavior, you should follow the instructions:

Advertising IDs (AAID/IDFA) on Andrioid

From the available apps list locate the Google Settings → the Ads → Reset advertising ID.
On the Reset advertising ID confirmation box, tap OK to provide your consent to reset your Google advertising ID.
Once done, your new Google advertising ID would appear at the bottom of the interface.

Advertising IDs on iPhone/iPad

Open Settings app → Privacy → Advertising → Reset Advertising Identifier.

If you don’t wish us to collect statistical data regarding your online behavior, you can follow the instructions:

Limit Ad Tracking iOS

Launch Settings app on your iPhone → Next up → Privacy → Advertising.
Toggle ON the switch next to Limit Ad Tracking. Now, your Apple ID will be removed from the list of receiving targeted ads.

Location Based Ad Tracking in iOS 10

Open Settings app → Privacy → Location Services → System Services.
Toggle off the switch next to Location-Based iAds.

Interest Based Ads on Android

Open the Google Settings app → Ads and enable Opt out of Interest Based Ads.


Gemius’ Group takes special care when processing children’s data. The consent of the parent or responsible adult shall first be obtained before handling children’s data. However, given the specificity of the Internet, Gemius can’t guarantee that the person giving consent is truly a responsible adult. If we become aware that we have collected information from a child thorough this site without needed consent, we will delete that information from our records.


Your information may be processed in any country where we have Subsidiaries, and by using our Site you consent to the transfer of information. Transfer of data, may take place, provided that the data importer provides sufficient guarantees in respect of the technical and organizational security measures and the processing to be carried out is governed by a contract or legal act binding such data importer.


To request access to personal information that we hold about you, we require you to submit your request in writing at the e-mail address or postal address shown below (in “Contact us” part). You will be given a right to access your personal information and correct, amend or delete it where it is inaccurate. We will endeavor to provide your requested personal information within 30 days of receiving your access request. If we cannot fulfill your request, we will provide you with a written explanation of why we had to deny your access request.


This policy is based on the legal and factual situation as of effective date and is periodically reviewed. We encourage you to review this privacy notice frequently to ensure that you stay apprised of any changes. If we make a vital change to this policy or our privacy practices, we will post a visible notice on this site 14 calendar days prior to the implementation of this vital change. Your use of the Site following these changes means that you accept the revised Privacy Policy.


If you have any questions or comments about this Privacy Policy please contact us: privacy[at]