The measurement of effectiveness of ad campaigns in AdOcean is based on research conducted by Gemius SA on the Polish market – gemiusDirectEffect. This system integration allows for the highest possible quality in terms of methodology of the calculation and results presentation.
Statistics are available for:
Such extensive access to campaign data facilitates communication between publishers, agencies and advertisers.
For each campaign, it is also possible to export data to csv or pdf files. In addition, periodical reports (in Polish, Czech or English) can be sent automatically by the system to a pre-defined email address (assigned to the campaign). Periodical reports can be sent every day, once a week, once a month, or at the end of the campaign.
UC (User Clicks)
SUC (Successful User Clicks)
UA (User Action)
UA-pc (User Action - post-click
UA-pv (User Action - post-view)
CR-V (Conversion Rate - Views)
CR-U (Conversion Rate - Users)
AR-U (Action Rate - Users)
TTC (Time To Click)
TTA-pc (Time To Action - post-click)
TTA-pv (Time To Action - post-view)
Frequency of emission/Reach
Frequency of clicks/Reach
Frequency of clicks/AR-U
CTR (Click Through Ratio)
CTR d.i. (Click Through Ratio direct impact)
UCTR (User Click Through Ratio)
UCTR d.i. (User Click Through Ratio direct impact)
TTExp (Time To Expansion)
UExp (User Expansions)
Frequency of emission/UCTR d.i.
Frequency of emission/UCTR